POSSIBILITIES OF APPLICATION OF THE CONCEPT OF HOLISTIC MARKETING IN ENTERPRISES

Abstract

In our country, the desire of enterprises to win the competition on the basis of cooperation, the establishment of long-term strong relationships with consumers remain insufficiently studied due to the predominance of a functional approach to competition and marketing. Today, the widespread use and capabilities of information technology allow the company to conduct joint production with end customers, conduct marketing research, introduce a quality management system and involve all employees in quality improvement.