SPECIFIC CHARACTERISTICS OF MICE TOURISM AND ITS PLACE IN THE TOURISM INDUSTRY
Keywords:
industry, MICE tourism, conference, leisure tourism, scientific tourism, acronym, congress, festival, training, seasonality, profitability, infrastructure, personnel, manager, distributor, segment.Abstract
This article discusses the unique characteristics of MICE tourism, including its differences and advantages from other types of tourism, and its importance in the tourism industry. Also, its role in the development of the country's economy is shown. In particular, its positive and useful aspects are highlighted. Statistical data are also cited and the aspects of influence of MICE tourism on the economic growth of the region are described.
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