THE CONCEPT AND THE HISTORY OF ADVERTISEMENT
Keywords:
addresser, addressee, rhyme, interjections, exclamations, expressive and intonation patterns, verbal and non-verbal communication, public and private communication.Abstract
In the present article, it is attempted to conduct a research concerning the concept and the history of advertising and analyzed it by using a several research methods. The main aim of this research paper is to study through observations, analyses and examinations of peculiar types of concepts and the history of ads. The object of this article is English and Uzbek advertisements whereas the subject matter is the history of advertisement.
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