FINANCIAL MANAGEMENT MECHANISMS IN INTEGRATION OF ECOLOGICAL INNOVATIONS WITH THE DIGITAL TRANSFORMATION OF THE NATIONAL ECONOMY

Abstract

The article analyzes the effectiveness of financial management mechanisms in the process of integrating ecological innovations with the digital transformation of the national economy. The study examines the role of financial systems emerging on the basis of digital technologies in supporting ecological innovations, in particular, in optimizing resource allocation through green finance, digital investment platforms, ecological tax policy and sustainable investment funds. The results show that the adaptation of financial management to digital transformation increases the efficiency of financing ecological innovations, makes investment flows transparent and serves to ensure sustainable economic growth. Therefore, the integration of ecological innovations with digital transformation is of strategic importance in forming a model of digital-sustainable development of the national economy.