MARKETING AGENCIES

Abstract

There are three main types of customers of marketing agencies ' services within the company. First, the owners or directors – this case is often found in micro and small businesses, as well as in solving strategic issues. Secondly, the functional managers / responsible persons in the field of marketing and sales. Finally, the third option is when the order of services is carried out by specialists in the field of procurement, which, as a rule, is associated with the regular acquisition of relatively standard services for a given company (usually a large one) on the basis of outsourcing. Each type of customer is guided by its own considerations and logic when choosing a service provider, which does not exclude the importance of a comprehensive understanding of the market of marketing agencies.